Wednesday, 23 May 2012

The Voice of Lcites- Fm 96.6


FM 96.6 Voice of LCWU

FM 96.6 Voice of LCWU is a campus radio of Lahore College For Women University. The department of Mass Communication of Lahore College For Women University was established in 1986 to impart professional media education. Initially the department was imparting journalism education only but to train young journalists the state of the art equipment was required, so T.V and FM studios, advertising and computer laboratories, non-linear editing and photographic laboratories and MCR along with facility of OB van were established under the project of HEC and this department was shifted to the new building in 2008.

In 2009, 23rd of march, the department of mass communication laid the foundation of a campus radio with the vision of providing a significant platform to the students of media by enhancing their skills and polishing their talent. The facility of FM radio of the department is not only training the aspiring journalists rather it is acting as an information cell of university. With the development FM radio is being managed by the students. It has emerged as the most vibrant department of the university broadcasting news bulletins including the news within the university as well as news regarding education and development, programs, dramas, talk shows and interviews of eminent personalities.

Initially the FM radio 96.6 produces only one hour transmission but with the development of media studies and equipment and with increased listener-ship its transmission was extended to three hours daily. Now students of Mass Communication department work as Radio jockey (RJ) and manage the transmission themselves, they also work as editors, script writers, and news casters under the supervision of professional teachers and technicians. The campus radio of Lahore College For Women University, FM 96.6 has all the advanced equipments and training staff providing a professional environment to the students. Students are now producing award winning documentaries for radio, radio features, different segments regarding information, entertainment and infotainment keeping in view a wide audience.

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