AS an RJ of FM 96.6 – Voice of LCWU

The most wonderful experience of my bachelors in Mass Communication was the first segment I did live! I was very much nervous to go on air for the first time in my life. Though our teachers encouraged me with enthusiasm and wished me best of luck. They helped me write a script  and taught me how to link it. The appreciation they gave me after the show gave me confidence. It improves my communication skills and gave me exposure to built better understanding of broadcasting. Particularly it is a women institution and for us it is a great opportunity to learn things in a professional environment. 

Amara Rafeeq, RJ at FM 96.6 Voice of LCWU, also shares her views that this campus radio has given her a platform to enhance her skills and  gave her the exposure of live coverage of events and transmit it on air. She is of the view that being an RJ at our campus radio, has immensely increased our vocabulary and information regarding different issues prevailing in our society. She is thankful to the department for providing them such great opportunities to bring out their talent.

 

Interviewing is an art which is a complex social interaction between two people or more. Here at our campus radio we are given such opportunities to interview eminent personalities and celebrities. It is a platform where we can establish good communication skills and interact with a wide range of audiences by providing them information, infotainment and entertainment. Wajeeha Ahmad, my counterpart as RJ says that it is a blessing that we students are given a platform to learn most of the technicalities and detailed tactics of broadcasting before entering the media channels.

Besides, campus radio is a joy to be a part of such colorful place. Where you are independent to produce different kinds of programs, dramas, segments, features and documentaries subjects related to all fields of life. FM 96.6 is a marvelous path for us as young journalists.  

3 years journey of Success and Development- FM 96.6 voice of LCWU

With determination and ambitious nature of Dr. Anjum Zia, Head of Mass Communication department of Lahore College For Women University, Lahore, the development of this department and its expansion has seen a rapid growth during the last few years. She was determined to establish such strong bases of this department to provide a wide range of facilities for the exposure of media students that they can experience professionalism and polish their skills to secure the name of their university in the mainstream media fields and and she really seems to be achieving that aim. 

When she initiated the process of development of this department, she sought help of engineers and technicians to develop a full fledged equipped department having TV studio for the production of documentaries and projects of senior students to impart them the knowledge of technicalities to use the professional equipment. A radio station, FM 96.6 voice of LCWU, was established in 2009. since than the radio station is serving the students to get themselves aware of production and broadcasting of programs and news on radio.

It has a radio broadcasting room, where the live transmission of three hours from 11am to 2pm is broad-casted. Students are engaged in different activities of radio features and radio drama and also the live segments. Now the students of Mass Communication department are trained in the production of every kind of radio broadcast programs.

This year the campus radio has completed three years of success on 23^rd March. A ceremony of anniversary was held and different media professionals and government officials were invited. The appreciation received proved that the campus Radio of FM 96.6 has been successful in its vision and mission. Rana Sana Ullah, Punjab Law Minister has said that Journalism was the fourth pillar of state and it educates and guides the general masses. Mass Communication students were the future of this pillar of the state and it was necessary to strengthen this institution for the development of nation. At this occasion Rana Sana Ullah, chief guest of this occasion, cut the cake to mark the 3rd anniversary celebrations of Voice of LCWU, FM 96.6. along Vice Chancellor Dr. Sabiha Mansoor, Dr. Anjum Zia, Deans, HODs, and students. He also donated 2 million rupees for further development of this department.

The creative women folk of this department have won several prizes and awards in different competitions of documentaries, script, drama and photography for their aesthetic expression through conventional and digital media.

The Professional Team of FM 96.6 Voice of LCWU

The professional team of FM 96.6 Voice of LCWU includes radio producers and assistant directors, FM technical operators and audio editors. They are working to enhance the skills and talents of the students who wish to contribute to the campus radio. They are ambitious to make the campus radio of Lahore College For Women University popular among the community particularly youth.

Muhammad Umar, the radio producer of FM 96.6 Voice of LCWU, is a professional radio producer having high quality of leadership and always coming up with brilliant new ideas. He manages and control the radio broadcasting, schedules the programmers and programming on daily basis. And encourage the students to to do experiments with segments, programs and radio dramas and features. He is also the in charge of the live transmission of events and seminars and help students to conduct interviews and record them on the spot.

Adil Aziz, Producer and Assistant Director of Fm 96.6, manages the script writing, editing and directs the students to improve their skills by discussing the material and technicalities of broadcasting in a highly professional environment.

Muhammad Shoaib, technical FM operator, is a qualified operator of the radio with professional skills of detailed technicalities of the campus radio. He is the in-charge of technical staff and deals with the day to day operations of broadcasting during transmission and also teaches the skill of using radio equipment efficiently.

Naveed Aslam, the audio editor of FM 96.6 voice of LCWU, edits the programs and segments including voice overs and enhance the audio capacity of the campus radio with clear voice quality. 

Students of mass communication department are also the part of the team of radio campus FM 96.6, because this campus radio aims at providing training to the young journalists to have an outlook of the professional mainstream media.

Campus Radio- A Platform for Young Journalists

Campus Radio- A Platform for Young Journalists

Campus radio or university radio is a type of radio station that is run by the students of a college, university or other educational institution. It is considered a pivotal tool to provide a platform to the students or young journalists. It gives us, as students or immature journalists to get experience or have an outlook of professional environment and training before entering mainstream media channels.

Campus radio serves as a lab or training center as well, where students are allowed to do experiments on different formats of broadcasting, light radio, radio drama, radio feature, news bulletin for radio, talk shows and radio documentaries. They than form their basis and learn a lot about the techniques of controlling and managing broadcast programs. 

 

One of the most exciting advantage of campus radio is that the programming can be exclusively prepared by the students which enhance their skills and teach them tactics in detail. Sometimes campus radio stations are operated for the purpose of training professional radio personnel, sometimes with the aim of broadcasting educational programming, while other radio stations exist to provide an alternative to commercial broadcasting, but most of the campus radio stations are serving the purpose of giving a platform to young journalists to polish themselves. Adnan Rehmat, head of the local media support organisation Intermedia says, “Journalism students should be able to produce content like talk shows, interviews and current affairs programs for radio and TV as part of their academic activities.” The campus radio thus serves here by providing such opportunities to the media students.

Recent research have shown that community or campus based radio stations are actually contributing to social development. Students are trained in producing such programs which are based on the societal issues to create awareness and give information to their listeners. Such is the aim of our radio campus, Fm 96.6 voice of LCWU, Lahore College For Women University, where trained professional teachers are hired to teach journalistic skills to the media students and to the students who are willing to contribute to the campus radio.

The Voice of Lcites- Fm 96.6

FM 96.6 Voice of LCWU

FM 96.6 Voice of LCWU is a campus radio of Lahore College For Women University. The department of Mass Communication of Lahore College For Women University was established in 1986 to impart professional media education. Initially the department was imparting journalism education only but to train young journalists the state of the art equipment was required, so T.V and FM studios, advertising and computer laboratories, non-linear editing and photographic laboratories and MCR along with facility of OB van were established under the project of HEC and this department was shifted to the new building in 2008.

In 2009, 23^rd of march, the department of mass communication laid the foundation of a campus radio with the vision of providing a significant platform to the students of media by enhancing their skills and polishing their talent. The facility of FM radio of the department is not only training the aspiring journalists rather it is acting as an information cell of university. With the development FM radio is being managed by the students. It has emerged as the most vibrant department of the university broadcasting news bulletins including the news within the university as well as news regarding education and development, programs, dramas, talk shows and interviews of eminent personalities.

Initially the FM radio 96.6 produces only one hour transmission but with the development of media studies and equipment and with increased listener-ship its transmission was extended to three hours daily. Now students of Mass Communication department work as Radio jockey (RJ) and manage the transmission themselves, they also work as editors, script writers, and news casters under the supervision of professional teachers and technicians. The campus radio of Lahore College For Women University, FM 96.6 has all the advanced equipments and training staff providing a professional environment to the students. Students are now producing award winning documentaries for radio, radio features, different segments regarding information, entertainment and infotainment keeping in view a wide audience.